Recently, fresh e-commerce daily panning into kunming, yunnan xundian hui yi autonomous county, through its social platform \"daily good goods \", launched a live mobile phone in the field, not only let consumers see the whole process of farmers to work, but also help farmers\" take goods \"to promote income rich, help rural revitalization. Statistics show that through live broadcast, daily good goods platform on the sale of 520,000 jin of Yunnan plateau snow lotus fruit, so far, a total of 2 million jin of high-original snow lotus fruit, radiation 172 farmers.
Since its inception, short video, live broadcast has become a daily sales of agricultural products to help a powerful weapon. Network got Talent in the major videos, social platforms on the webcast, not only promote poverty alleviation products, but also dig out the rich content resources behind the products, quickly enhance the popularity of poverty alleviation products.
The unique communication advantage of short video can realize decentralization communication, break the communication barrier between city and village, bridge the gap between urban and rural areas, and reach more users. Especially in the 5G era, the rational use of the resources and advantages of short video and social e-commerce platforms can tap the digital productivity and creativity of rural users and bring new kinetic energy to the countryside.
At the beginning of 2019, a daily layout video social new retail field, successfully incubated the global fresh e-commerce service provider daily good goods, daily good goods joint live broadcast talent and video platform, to provide live talent professional e-commerce service system and valuable content. According to the introduction, the daily good goods use the discovery type supply chain, according to the user's demand reverse custom product.
Up to now, the daily good goods have signed a cooperation agreement with the seven video platforms, such as shaking sound, fast hand, volcano and other seven talent, to train the talent, and provide a professional e-commerce service system; at the same time in the country's fruit origin to establish a live broadcast base, with network celebrities in the field \"live broadcast \".
Short video and live \"bringing goods\" have been effective, and in less than a year, daily good goods have become the head brand of suppliers of shaking sound and fast hand fresh products. Up to now, the turnover of daily good goods in shaking sound is up 40% to 50%, showing a \"explosive growth\" trend. For example, the mango of Sichuan Panzhihua, the snow lotus fruit of Yunnan and the ginseng fruit are all the \"popular style\" cases of daily good goods. \"The top three are our products in the fashion of today's quivering produce.\" Wang zhe, daily head of good goods, said that the growth and production of many agricultural products are unusual for urban people, and that this freshness and curiosity is also an important reason why fresh goods are sold on short video and live broadcast platforms.
In practice, Wang Zhe summed up a set of short video live to do fresh e-commerce rules. For example,\" sales ability \"is the core competitiveness of the platform's live talent, so the daily good goods to explore a group of sales talent, they become\" fruit bloggers.\" \"We either go to the country of origin or work with big suppliers to ensure the size of the produce and the best quality and lowest prices. Wang Zhe introduced. Daily good goods in the seven short video platform to open a prefix called \"daily good goods\" shop, with the ability to carry goods bloggers can choose from the daily good goods of the shop to sell. If the user opens a quiver shopping cart, you can choose from the \"select alliance\" when adding items, in which daily good goods serve as a provider. In the mode of cooperation, daily good goods are almost always the choice of \"one-click generation\" mode, bloggers only need to be responsible for \"take goods \", do not worry about logistics, after-sales.
“bloggers don't have to worry about contacting farmers or sellers who can't choose good products, don't worry about logistics and after-sales, and accommodation and scheduling in the country of origin, and don't even have to worry about infrastructure such as local networks and shooting venues, because we've all built it." Wang said this standardized service capability is also a good daily product is building platform advantages.
At present, agricultural products and fresh areas have a great potential to tap. On the one hand, the price of live e-commerce is lower than that of offline supermarkets or online timely delivery parties; on the other hand, because the user's buying habits have not been fully cultivated, there is an objective opportunity to move from offline to online. Wang Zhe's goal is very big, he wants to build the daily good goods into the whole region fresh e-commerce service provider, builds the national fresh e-commerce service network with no one I have, I have the best, I have the best person I have. (Chow Ming-yang)